When Simpson Senior Services introduced Amba’s AI-powered remote monitoring, the biggest challenge wasn’t technology — it was trust. Staff worried about surveillance, families feared depersonalization, and leaders faced uncertainty about control and culture.
Through the leadership of Dr. Carol McKinley, Simpson transformed those fears into readiness. By centering transparency, shared learning, and emotional intelligence, she helped staff see AI not as automation, but as empowerment — a tool to notice change early, respond calmly, and prevent crises before they occur.
Dr. McKinley guided Simpson through a process that honored emotion as much as innovation. By creating open dialogue, addressing misconceptions, and celebrating small wins, the organization redefined what “AI in senior care” could mean.
The outcome: